Monday, December 7, 2015

Translation from "Celebrity Success Study" book - Only the part of JANG KEUN SUK

Source:《스타성공학》 by배국남ISBN : 9791195113729 OCT. 2015
Translated by: Cecilia_Cri
Edited by: Lola Devung
Special Thanks to @斑马不洗澡也没关系!Some of the content refers from her Korean-to-Chinese translation. 


CASE 1>>>>>>


“What is Jang Keun Suk’s captivating charisma?” “Why is the whole Japan crazy about Jang Keun Suk?” “What is Jang Keun Suk’s strength as an artist?” ”What was he like when he was a child actor?” etc. Questions like the above go on and on about Jang Keun Suk. Right after the 2009 SBS drama series aired in Japan the whole country was affected by the“Jang Keun Suksyndrome”. An endless stream of Japanese media such as TBS flew to Korea and posed numerous questions to Jang Keun Suk.

The situation hasn’t been changed after all these years; Japanese TV station directors and magazine reporters still raise countless questions about JKS’s everlasting popularity, so do the Chinese and Taiwanese media.

Not only in Korea, Jang Keun Suk’s explosion of popularity expanded to overseas countries like Japan, China, Taiwan, etc. One of the benchmarks to measure a star’s extent of success is of coursehis advertising endorsement fee. JKS was one of the most expensive product endorsers in Japan. His “hallyu” star position was initially formed by his acting career, but as a singer he has also achieved remarkable accomplishments. From 2013 to 2015, he held concerts in 9 cities, starting from Seoul, followed by Japan Yokohama, Osaka, China Shanghai and so on, which attracted a total number of 163, 000 audiences. His Chinese SNS -Weibo followers’ already exceeded 10 million. Just like an“Asia Prince”, Jang Keun Suk is very active in Asian countries like Japan, China and Thailand etc. Someone even commented that Jang Keun Suk’s era had begun. For a 28-year-old young man, he’s already achieved so much that most people can’t even imagine, what is the reason of his success?Jang Keun Suk’s ability to sense, analyze and prepare for the upcoming trends, together with his excellent marketing strategies, can be considered the driving forces of his success. Jang Keun Suk debuted as a child model in a CF when he was 6  years old. Like every other child actor, it’s very difficult for the public to accept them as a mature adult actor when they grow up. But JKS didn’t seem to have this problem. He gradually expanded his acting capacities by starring in various characters, at the same time, by playing inseveral strong characters like TV series and movie , he naturally transformed himself into an adult actor.

After TV series he became well-known, but is the production that made him a “hallyu” star. Even though didn’t get high ratings in Korea, the explosive popularity in Japan createdthe “hallyu” star he is right now.After this, he utilized his attracting charisma and appearances to the maximum through a series of TV drama, and movie to further accumulate popularity and build his own kingdom.

Jang Keun Suk has the ability to apprehend the trend of popular culture, and also was considered as the “hallyu” star that can utilize every opportunity and bring himself to the mainstream spotlight.“Popularity is like the beer foam, temporary popular position can soon be disappeared completely. My popularity is my responsibility.”Even though Jang Keun Suk has said something like this, he still manages to seize the pulse of popular culture and make the best use of it brilliantly.

Moreover, as an actor, the choice of production is his key to success. Jang Keun Suk’s drama and movies choices are those that can improve his acting skills along with enhancing his charisma as a star; his choices made him who he is today. This is what differentiates him from Bae Yong Jun, who gained huge popularity through "Winter Sonata". Bae would rather present himself as an entrepreneur than an active actor thereafter. JKS has also earned as huge amount of fortune (as Bae), but through his continuous activities in acting and singing. Meanwhile, because of his strong competitiveness, he also gained reputation and popularity as a multi-talented entertainer. 

In addition, his preparation for his career is unquestionably thorough. One of the reasons for Jang Keun Suk to gain huge success in Japan is because of his fluency in Japanese. We can see that JKS’s already perceived the aggressiveness of the “Korean wave” and done some thorough evaluation for himself. Compared to other “hallyu” stars that are also active in Japan, this ‘no language constraint’ made him more competitive and flexible.

He is also well-prepared and trained for his acting skills. Director Yoon Seok Ho commented:” During our shooting, I learned about Jang Keun Suk’s strongest strength as an actor. Whenever I pointed out that something needed to be improved, he could always adjust immediately. His perfect acting skills not only came from his natural gift, but also from his constant endeavor and preparation.”Intentionally or not, JKS’s marketing strategy is remarkable. Among all the hallyu stars, actors have less income streams compared to singers. Furthermore, there are fewer ways for an actor to maintain his high popularity. For this reason, an entertainer doing both acting and singing can definitely earn more income as well as prolong his popularity period.Park Yong Ha from is the typical case for being both actor and singer. Jang Keun Suk‘s successful career is not only based on his acting skills as an actor, but also on his passion and competence in music; these together made him a multi-talented entertainer.        

Jang Keun Suk appears not only as a multi-talented star, for his overseas fans JKS’s image is different from other regular Hallyu stars’ marketing strategy, which is always mysterious and low-key.JKS’s competitive marketing strategy has made his image appeared as down to earth and willing to be intimate with his fans.

Director Yoon Seok Ho said: “At first glance, Jang Keun Suk is a star with no sense of distance; he appears to be close to the public. I think that’s what distinguishes him from others.”Jang Keun Suk also emphasized “I am an entertainer, but I am not different from other ordinary people. Why do I always have to look stunning and attractive? What’s the fun in that?”
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-NT-

2 comments:

  1. Ohhh !!! Impressive! wonderful words about our Prince! Thanks so much for this translation! You are fantastic, girls! <3

    ReplyDelete
  2. Ohhh !!! Impressive! wonderful words about our Prince! Thanks so much for this translation! You are fantastic, girls! <3

    ReplyDelete

Thank you for sharing with us, Cri!